Many mobile apps use game mechanics to incentivise the users to increase engagement (performing tasks) with the services/solutions. Darejeh (2016) reviewed 78 studies on gamification in various industries (e.g. fitness, learning, software usage, etc.) and found that the game mechanics used to overcome engagement to motivate users to change behaviours…

Self-monitoring or tracking is often a key feature in mHealth. The tracking involves clinical parameters (e.g. weight, blood pressure, etc.), symptom measures and daily activities. One of the goals of tracking is to encourage the user to engage in reflective thinking. Studies claimed that self-monitoring improves the user skills in self-management of the disease, symptom management and disease regulation. (Huygens, 2017)

Personalisation is a service curated based on user inputs, for example, Down Dog App. During the sign-up process, it prompted the users to select a goal, identify their preferences on background music, the voice of the meditation facilitator, the duration of meditation, etc. Then, the mHealth providers assign the user…

Onboarding is the first digital touchpoint/interaction between the users and mHealth providers. The design of the onboarding flow supports the onboarding experience and assists the users in learning and using the mHealth app. …

Three things you need to know about the images and product details on your shop. — (1) What do customers see? Try to recall the structure of the most recently visited website… What did you remember? The menu panel, the image, or the lengthy texts? You could probably recall the skeleton of the site based on your activities/intentions to be on the particular site. And, you may remember the pop up…

Dropshipping is a retail fulfilment model that you do not need to keep the inventory at your premise; you focus on curating the store and promoting the products. You make profit margin between the costs and the price you sold. The strategy is to find popular products and ship direct to buyer. Sounds like a good plan with very low risk and high margin. But… — Here is the catch: You have to compete with other dropshippers.

This is the continuation of Customer Journey Optimisation (1). It is written for business owners that have little idea on how to optimise the customer experience online. — What is ‘Accessibility’? It reflects the usability of your web content to users with disabilities. Have you ever thought of how a vision-impaired user uses a mobile phone? How does hearing-impaired use your site? The w3c (World Wide Web Consortium) working group has been working on the web content accessibility…

Did you, the business owner, bias over a glossy e-commerce website and neglect what the customer needs? — This is created for small-medium business owners that are non-technical and feeling helpless with the e-commerce customer journey mapping and experience optimisation. This is for you if you run an e-commerce business and looking to optimise your site but do not know how. Through my experience in process optimisation and…